A brand that makes a difference
We’ve recently wrapped up a full brand, identity and website project for Threefold Advisory.
Threefold supports charities and social enterprises under real pressure — helping leaders balance mission, money and governance without losing trust, purpose or credibility.
From the outset, this wasn’t about “branding for branding’s sake”. It was about creating something that felt:
• Calm under pressure
• Credible to trustees and boards
• Commercially confident, without being corporate
• Built to last
The result is a brand grounded in clarity and balance — reflected in the name Threefold, the identity system, and a website designed to reassure leaders at the point where decisions really matter.
“From my side, this was about creating something that genuinely reflects how I work alongside trustees and charity leaders when the pressure is real. Huge thanks to the team at Morning Rain and Andrew for the care, challenge, and judgment they brought throughout. They really took the time to understand the space, not just the brief.”
Jim Brinkley, Threefold Advisory.